Outsourcing your social media marketing needs to a third party is something that most small and large businesses choose to do in this day in age. It is the most convenient way of ensuring that you achieve your goals. And that’s why it is important that you choose the right social media agency for the job. Social media is a driving force that can propel your brand ahead of your competitor, and you will do yourself a disservice if you don’t do your homework.
There are lots of social media agencies out there. You might encounter a consultant who has been practicing for several months or a digital marketing agency that added social media marketing as one of its offerings because their customers have requested for it. To ensure that you make the right choice, below are some things that you need to consider when choosing an agency.
Active on Social Media
The social media agency the you choose must be a firm that’s an active participant on various social networks. If they are not working on their own social media, what are they going to be like on yours?! It is one way for them to know the current social media trends. Find out if the agency is on Twitter or if they have their own Facebook business page. You should also check how often they tweet, and whether the content is relevant to the services they offer. You’ll be surprised to find out that there are a number of companies that claim to be experts on social media but don’t have any presence in any of the networks.
Experience with your Industry
It is important to find an agency that has the experience of working with companies within your industry. Each industry is different, and a social media strategy that working in one industry might fail in another. That’s why it is important to find an agency that is knowledgeable about your industry and can help you achieve your objectives.
Check for References
While social media agencies do have confidentiality policies, they can provide some examples of successful campaigns. There are some clients that will allow an agency to disclose their marketing strategies and show what made them work. The agency should be able to point out the details of the project, and the achievements they made with it.
In-House Creative Team
Another factor to consider is whether the agency has an in-house creative team or not. It is recommended to find an agency with creative designers. That way they don’t need to outsource their designs to a freelancer or another agency. You will be dealing with a single entity to ensure that things go according to plan.
Social media is constantly evolving. What used to be hot the previous years might not be useful today. In the past, Instagram was just considered an app for teens to upload their selfies. But it became one of the most important social media platforms today. In order to stay on top of the social media game, the agency needs to continuously learn, watch and read.
Social media is one of the major factors in the success of an online marketing campaign. Failure to utilise it properly can bring disastrous results. In order to avoid making mistakes, employ the services of a social media agency. Just make sure that you are dealing with the right one.
Thank you to Bravr Digital Marketing, a London based social media agency, for helping to put together this article.